1PM AEST (2PM AEDT) Wednesday October 22 2025

Estimating Isn’t Just Numbers: How Builders Can Use It as a Marketing Tool

free webinar

Are you using your estimates to win the right clients—or just to price a job?

In this free webinar, The Arrow Agency and Price a Plan will show you how to turn your estimates into a communication asset that builds trust, pre-qualifies serious clients, and positions your business as the obvious choice from the very first enquiry.

Here's What You’ll Learn:

Rethink Your Estimating Role

Discover how estimating can become a front-line marketing tool—not just a numbers exercise.

Pre-Qualify the Right Clients

Use your estimating process to filter out time-wasters and focus on serious, aligned clients.

Build Trust from First Contact

Position your business as professional and transparent through clear, strategic communication.

Turn Estimates into a Sales Conversation

Learn how to use your estimates to educate, guide, and win over clients—not just quote.

Align Marketing and Estimating

See how strong marketing fills your funnel, and strong estimating turns interest into ideal projects.

Stand Out in a Crowded Market

Differentiate your business with an estimating process that reflects your value, not just your price.

Meet Your Webinar Hosts

Helena Tivey

Marketing Consultant & Growth Strategist

Helena Tivey is the Co-Founder and Director of The Arrow Agency, where she leads digital strategy and growth for builders and construction businesses. Known for her no-fluff, practical approach, Helena specialises in lead generation, CRM systems, and sales automation—helping clients build predictable pipelines and take control of their marketing. She’s passionate about creating smart, scalable systems that actually work in the real world, not just on paper.

Haydn Simmons

Founder

Price A Plan stands as Australia’s leading residential estimating firm, founded by Haydn Simmons. Haydn is a builder by trade, but when an injury forced him off the tools, Haydn and his wife founded Price a Plan over 18 years ago. They provide builder backed experience and unmatched accuracy. They are more than just estimators, they mentor builders to systemise, scale, and turn estimating into a growth tool. Haydn's passion is to take the stress out of this journey, giving builders clarity, confidence, and time to focus on their business.